Projects.

leading the creative process from start to finish.

Lindt

Having the opportunity to work with an iconic brand like Lindt on the world’s biggest night in advertising, the Super Bowl, was an opportunity I will never forget! On this project, I led the PM team while working collaboratively with global partners. I am very proud of what the team pulled off in the “Life is a Ball” commercial.

“Life is a Ball”
Agency: Grey
Client: Lindt
Director: Michael Gracey
Role: Associate Director, Project Management
2024

2023 Super Bowl Commercial

Honor: "Best of the Bunch" by The New York Times.

Gillette

I was privileged to work with Gillette for nearly two years, and in that time I managed the advertising launches of over a dozen products and creative campaigns, including TV, OLV, OOH, Print, Social, and Digital. Of all the spots we created two stand out the most. The first is the anthem film, “We Believe” which redefined the iconic tagline, The Best A Man Can Get. The second is “Your Best Never Comes Easy,” the story of Shaquem Griffin as a rookie entering the NFL.

“We Believe”
Agency: Grey New York
Client: Gillette/P&G
Director: Kim Gherig
Role: Project Manager
2019

Awards: 2020: Effie Winner, Fast Company World Changing Ideas

2019: Cannes Lion: Silver, Social; Silver, PR Brand Voice. One Show: Gold, Social Community

“Your Best Never Comes Easy”
Agency: Grey New York
Client: Gillette/P&G
Director: Floyd Russ
Role: Project Manager
2018

UPMC

Growing up in Pittsburgh provided me the inherently understanding of the impact of working on an iconic brand like UPMC, the largest employer in the state of Pennsylvania. I am proud to work of the work that Grey brought to life to tell the world of UPMC’s passion for their patients, commitment to the community, and forward-thinking innovation.

“Life Changing Is…”
Agency: Grey New York
Client: UPMC
Role: Senior Project Manager
2022

“Tomorrow is Happening Today”
Agency: Grey New York
Client: UPMC
Role: Senior Project Manager
2021

“Minutes Matter”
Agency: Grey New York
Client: UPMC
Role: Project Manager
2020

More.

These are a few additional videos I worked on that I am particularly fond of.

“Guest How You Guest”
Client: IHG Hotels
Agency: Grey New York
Role: Associate Director, PM
2023

"Vital Voices: Join the Movement" with Amanda Gorman
Client: Vital Voice Global Partnership
Agency: Grey New York
Role: Project/Account Manager
2021

“Unboxed”
Agency: Grey New York
Client: States United to Prevent Gun Violence
Director: Kevin Wilson, Jr.
Role: Senior Project Manager
2021, Cannes Lions Finalist

“Kiester, MN”
Agency: Grey New York
Client: Prep H
Director: Damien Toogood
Role: Project Manager
2016

“Happy Birthday National Parks”
Agency: Grey New York
Client: National Park Service/National Park Foundation
Role: Project Manager
2016